ForkBin
My Role
I was asked to develop a corporate identity, brand expression guidelines, and responsive website for Green Compass Environmental Solutions’ flagship product “ForkBin”.
Beyond that, I designed and coordinated the production and delivery of all printed marketing materials (business cards, corporate stationary, and brochures).
Identity Development
The combination mark takes its shape and weight from elements of the ForkBin itself. Working with Futura Bold as a base, I began to manipulate the lettering in a way that references the product in use, as the “Fork” interlocks with and lifts the “Bin”.
Brand colors were developed to identify with the environmental companies to which ForkBin provides products and services.
Brand Expression Guidelines
The brand expression guidelines were designed to define the ForkBin brand expression and help to create communications that bring it to life. The consistent use of the guidelines bring a unified messaging and identity system to customers and employees alike.
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© 2025 Alexander Ramos