My Role

The Chief Marketing Officer for Southern California Waste Water asked me to present ideas to the CEO and other stakeholders for a complete rebrand of the company’s corporate identity.

Collaborating with a professional photographer and web developer, I produced a dynamic website experience as well as corporate office branding and marketing materials.

Identity Development

Over the course of one week I conducted field studies at the company’s operating sites located throughout Southern California. Getting a firsthand feel for the type of work that was being done was definitely a positive contributing factor in the success of this project.

I was afforded the opportunity to speak with some of the employees at the work sites, allowing me to gain some insight from all levels of the operation.

This field study also gave me ideas as to the different types of surfaces and mediums the corporate branding would be applied to/with. I never had to design with things like Cal/OSHA in mind before this project, so it was certainly a fun new challenge.